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By Chris
Brunner
What is it about magnets that draw people to leave them on fridges and file
cabinets for years at a time? Many people like to have the contact
information handy for common service providers without flipping through a
bulky phone book. Magnets are the perfect solution for being seen in this
situation. It`s a win-win relationship for you and the customer.
Put Magnetic Business Cards to Work for You.
Almost any small business can take advantage of the advertising power a
magnetic business card holds. This includes:
Pest control
Repairmen & Contractors
Veterinarians
Realtors
Food Delivery
Insurance agents; and
Hair/Nail/Tanning Salons
Hand them out at:
Conventions
Open houses
Tradeshows
Product launches; or
When you perform a service for the customer
You can stick magentic business cards to fridges, filing cabinets, vending
machines, appliances, cars, lockers, and just about any other metal surface.
When your clients place your magnet, you instantly have an advantage over the
competition. Now, all the client has to do is pick up the phone and call when
they need you. They will appreciate the fact that they didn`t have to spend
countless minutes or hours flipping through the yellow pages trying to pick
one company to fulfill their needs. With their satisfaction comes repeat and
referral business for you. It`s a snowball effect that can`t be beat!
On my fridge, you`ll find magnets from Hooters and Wing Stop restaurants,
Domino`s and Papa John`s pizza, a heating and air specialist, a massage
therapist, the local veterinarian, as well as the nail salon my wife goes to.
I have no idea when these magnets were placed there. All I know is that they
don`t move from the prominent spots they were placed months or years ago.
Creating Magnetized Business Cards
Now that you are convinced of the positive effects that magnetic business
cards can have for your company, what`s the best way to obtain them?
Option #1: Buy stick-on magnets and attach them to the back your current
business cards
You can buy magnets of various shapes and sizes at your local craft store at a
relatively cheap price. Take a hot-glue gun and glue the magnets at each
corner on the back of the cards. The upside is that this is a cheap and easy
method of creating magnetized business cards. The downside is that it can be
a very time consuming process to attach the magnets and the end result
usually looks less than professional.
Option #2: Buy magnetized business card stock from your local office supply
store and print them yourself
Avery is a popular brand that offers these types of do-it-yourself inkjet
cards. With these, you print out your card design multiple times on a sheet
of paper that already has a full magnetic backside. There is less work
involved in creating them; however, magnetic paper can be costly.
Another downside to this method is that inkjet printers don`t print well on
magnetized card stock because the paper surface is so thin. The ink from your
printer will tend to glob on the surface once the paper is saturated making
your cards sticky with the possibility of staining clothes and hands. Inkjet
printer ink cartridges aren`t cheap either, so be sure to figure that into
your costs as well.
Using this method, you will end up paying the same, if not more, than the next
option...
Option #3: Have your magnetic business cards printed by a professional
commercial printer
While you may pay slightly more money for this method, taking this route will
save you time and earn much more business in the long run. Your magnets will
be printed on glossy, full sheet, magnetized card stock paper specially
formulated for high-resolution press printing. Your magnets will look and
feel professional to your customers, and will have a better chance of getting
placed in a prominent spot on the fridge or file cabinet.
Paul White is a 42 year old former teacher. He now helps people all around the
world to become wealthy online. Whatever you are selling, visit the popular
site: http://www.profitmountain.com (http://www.profitmountain.com) and if
you subscribe to Profit Mountain`s FREE wealth building newsletter, you will
also receive FREE advertising for the next 12 months! (Worth $200!) as well
as loads of other things!
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