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By Joanne Victoria
You shower, shampoo, dress your best, check to see if you have plenty of
business cards, drive about an hour, introduce yourself by saying "Hi, I’m
Mary and I’m a coach" and the other person says, "Hi, I’m Jack and I’m a
coach, too!". You meet more coaches than you knew existed. How do you get
business when you are surrounded by what may be perceived as your competition?
Here’s a great strategy to create fantastic outcomes.
Time is precious and you can’t get it back, so it needs to be used wisely. For
those of you who have limited time or don’t have much of a desire to network,
but you know you have to, try Target Networking® for Real Estate coaches. As
you target your work market for clients, you can target or focus your
networking market using the same skills.
As an example, what if your target industry is real estate? Your target
markets could include the bank, mortgage, real estate and insurance companies.
Your target audience then becomes banking executives and mortgage brokers,
real estate brokers and real estate and insurance sales people.
What do next? Follow these 7 methods to Target Networking® success for your
Real Estate Coaching career.
1. Research these audiences in your area, determine their association meeting
places, and invite yourself as a guest.
Remember, the smaller the niche, the bigger the reward. If you go deep within
your industry, you become the expert in your field and the possibilities are
endless.
2. If part of your marketing plan is speaking presentations, you could also
get yourself a free booking at any of these organizations with your target
audiences. Yes, I said free.
If you are willing to spend your time milling about an obscure cocktail party
venue with unknown quantities, you could easily put together a 30-minute
presentation in front of your entire market. You will create new
relationships, save time and make more money.
3. Here’s the drill. Grab your yellow pad and let’s get going!
A. Use one page at a time and place the sample industry, Real Estate, in the
center.
B. Without conscious thought, jot down anything that comes to mind in
relationship to Coaching in the Real Estate industry. You can help these
people in many ways.
C. Your final document, or at least one of them, should look like a sunburst,
with your industry, the sun, and your market, the rays.
D. You could extend this piece even further by adding another dimension, your
audience. The sun is the industry, with lines as the sun’s rays representing
your market and lines off these representing your audiences.
4. Check your local business newspapers for anything close to what you have
chosen. Refer to the yellow pages if you’re not familiar with these
publications or associations.
5. When you get a copy of these business newspapers, check their calendars for
meetings in your industry or market.
6. Visit your local Chambers of Commerce, check the membership list and get
brochures of businesses in your target industry, target market and target
audience.
7. Go to the reference section of your business library and review the Major
State, Regional and National Trade and Professional Associations of the
United States.
The Association books have subjects by index, so if you did this today and
went to "Real Estate, National", you would discover a minimum of 60
associations! This does not even include State & Regional.
So, pick up that phone, start dialing and enjoy Target Networking® for Real
Estate Coaches. With this exercise, you will have a major part of your year’s
marketing and networking successfully managed.
You will be the only Real Estate Coach in the room, get the clients that are
truly in your target market and make that drive and all your efforts
worthwhile.
Paul White is a 42 year old former teacher. He now helps people all around the
world to become wealthy online. Whatever you are selling, visit the popular
site: http://www.profitmountain.com (http://www.profitmountain.com) and if
you subscribe to Profit Mountain`s FREE wealth building newsletter, you will
also receive FREE advertising for the next 12 months! (Worth $200!) as well
as loads of other things!
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